Data protection

Privacy Policy

Status: February 6, 2026

Controller

Imprint
Information according to § 5 DDG

Rouve
Melanie Babatunde
Grönlandstr 15
28719 Bremen

Represented by:
Melanie Babatunde

Contact:
Phone: +49-15215703846
Email: info@rouve.de

Consumer dispute resolution / universal arbitration board
We do not participate in dispute resolution proceedings before a consumer arbitration board and are not obliged to do so.

Imprint from WebsiteWissen.com, the guide for WordPress websites, WordPress hosting and website costs based on a template from Kanzlei Hasselbach Lawyers.

Email address: info@rouve.de

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

Inventory data.
Payment data.
Location data.
Contact data.
Content data.
Contract data.
Usage data.
Meta, communication, and procedural data.
Event data (Facebook).
Log data.

Categories of Data Subjects

Service recipients and clients.
Prospects.
Communication partners.
Users.
Contest and competition participants.
Business and contractual partners.
Participants.

Purposes of Processing

Provision of contractual services and fulfillment of contractual obligations.
Communication.
Security measures.
Direct marketing.
Reach measurement.
Tracking.
Office and organizational procedures.
Conversion measurement.
Target group formation.
Affiliate tracking.
Organizational and administrative procedures.
Conducting contests and competitions.
Feedback.
Surveys and questionnaires.
Marketing.
Profiles with user-related information.
Provision of our online services and user-friendliness.
Information technology infrastructure.
Public relations.
Sales promotion.
Business processes and business management procedures.

Relevant Legal Bases

Relevant Legal Bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence or establishment may apply. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you about them in this privacy policy.

Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National Data Protection Regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains special regulations regarding the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transfers, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Transfer of Personal Data

In the course of our processing of personal data, it may happen that these are transferred to or disclosed to other bodies, companies, legally independent organizational units, or persons. Recipients of this data may include, for example, service providers entrusted with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Data Processing in Third Countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to other persons, bodies, or companies (which is recognizable from the postal address of the respective provider or if the privacy policy expressly refers to data transfer to third countries), this always takes place in accordance with legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. Additionally, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations for the protection of your data.

This dual protection ensures comprehensive safeguarding of your data: The DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should there be changes within the DPF, the standard contractual clauses act as a reliable fallback option. This way, we ensure that your data remains adequately protected at all times, even in the event of political or legal changes.

For individual service providers, we will inform you whether they are DPF certified and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the U.S. Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding security measures apply, in particular standard contractual clauses, explicit consents, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with legal provisions as soon as the underlying consents are revoked or there are no further legal bases for processing. This applies to cases where the original processing purpose ceases to exist or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be stored for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection notices contain additional information on the retention and deletion of data that specifically apply to certain processing procedures.

If there are several indications regarding the retention period or deletion periods for a date, the longest period is always decisive. Data that is no longer used for the originally intended purpose but is stored due to legal requirements or other reasons will only be processed for the reasons justifying its retention.

Data Retention and Deletion: The following general periods apply to retention and archiving under German law:

10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the working instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
8 years - Accounting vouchers, such as invoices and expense receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents, insofar as they are relevant for taxation, e.g., hourly wage slips, operating accounting sheets, calculation documents, price markings, but also payroll accounting documents, insofar as they are not already booking vouchers, and cash register tapes (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experiences and common industry practices, will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Start of period at the end of the year: If a period does not explicitly start on a specific date and is at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the time of the effective termination or other termination of the legal relationship.

Rights of Data Subjects

Rights of Data Subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw your consent at any time.
Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and further information and a copy of the data in accordance with legal requirements.
Right to rectification: You have the right to demand the completion of incomplete data concerning you or the rectification of inaccurate data concerning you in accordance with legal requirements.
Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to demand that data concerning you be erased without undue delay, or, alternatively, to demand a restriction of the processing of the data in accordance with legal requirements.
Right to data portability: You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or to transmit those data to another controller in accordance with legal requirements.
Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Business Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners"), within the scope of contractual and comparable legal relationships, as well as related measures and with regard to communication with contractual partners (or pre-contractually), e.g. to answer inquiries.

We use this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any updating obligations and remedies for warranty and other service disruptions. In addition, we use the data to safeguard our rights and for administrative tasks associated with these obligations, as well as for corporate organization. Furthermore, we process the data based on our legitimate interests in proper and business-like management and security measures to protect our contractual partners and our business from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other ancillary services as well as subcontractors, banks, tax and legal advisors, payment service providers or financial authorities). Within the framework of applicable law, we only pass on contractual partners' data to third parties if this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within this privacy policy.

We inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. asterisks or similar), or personally.

We delete data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g., for as long as it must be retained for legal reasons for archiving (e.g., for tax purposes, generally ten years). Data disclosed to us by the contracting party in the context of an order will be deleted in accordance with the specifications and generally after the end of the order.

Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, involved persons).
Persons affected: Service recipients and clients; Prospective customers. Business and contractual partners.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Communication; Office and organizational procedures; Organizational and administrative procedures. Business processes and commercial procedures.
Retention and deletion: Deletion in accordance with the section "General information on data storage and deletion".
Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Legal obligation (Art. 6 (1) sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing processes, procedures, and services:

Online shop, order forms, e-commerce, and service fulfillment: We process our customers' data to enable them to select, purchase, or order the chosen products, goods, and associated services, as well as their payment and provision, delivery, or execution. If required for the execution of an order, we use service providers, in particular postal, freight, and shipping companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such within the order or comparable acquisition process and includes the details necessary for delivery, provision, and invoicing, as well as contact information to enable any necessary consultation; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).

Use of online platforms for offering and sales purposes

We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our own data protection notices. This applies in particular to the execution of the payment process and the procedures used on the platforms for reach measurement and interest-based marketing.

Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, involved persons).
Persons affected: Service recipients and clients. Business and contractual partners.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Marketing. Business processes and commercial procedures.
Retention and deletion: Deletion in accordance with the section "General information on data storage and deletion".
Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing processes, procedures, and services:

shopify: Platform through which e-commerce services are offered and carried out. The services and the processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment processes, customer communication, as well as analysis and marketing; Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR); Website: https://www.shopify.com/de/. Privacy Policy: https://www.shopify.com/de/legal/datenschutz.

Payment procedures

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer efficient and secure payment options to the data subjects and use additional service providers for this purpose, in addition to banks and credit institutions (collectively "payment service providers"). Payment transactions are carried out exclusively via encrypted connections in accordance with the state of the art, so that the data entered is protected from unauthorized access during transmission.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative notification of the payment. In some circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission is for identity and creditworthiness checks. We refer to the terms and conditions and privacy policies of the payment service providers for this.

The terms and conditions and privacy policies of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply to payment transactions. We also refer to these for further information and for asserting revocation, information and other data subject rights.

Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, involved persons). Contact data (e.g., postal and email addresses or telephone numbers).
Persons affected: Service recipients and clients; Business and contractual partners. Prospective customers.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Business processes and commercial procedures.
Retention and deletion: Deletion in accordance with the section "General information on data storage and deletion".
Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing processes, procedures, and services:

Amazon Payments: Payment services (technical integration of online payment methods); Service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://pay.amazon.de/. Privacy Policy: https://pay.amazon.de/help/201212490.
American Express: Payment services (technical integration of online payment methods); Service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://www.americanexpress.com/de/. Privacy Policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.
Apple Pay: Payment services (technical integration of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://www.apple.com/de/apple-pay/. Privacy Policy: https://www.apple.com/legal/privacy/de-ww/.
Google Pay: Payment services (technical integration of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://pay.google.com/intl/de_de/about/. Privacy Policy: https://policies.google.com/privacy.
Klarna: Payment services (technical integration of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://www.klarna.com/de. Privacy Policy: https://www.klarna.com/de/datenschutz.
Mastercard: Payment services (technical integration of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://www.mastercard.de/de-de.html. Privacy Policy: https://www.mastercard.de/de-de/datenschutz.html.
PayPal: Payment services (technical integration of online payment methods) (e.g., PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://www.paypal.com/de. Privacy Policy: https://www.paypal.com/de/legalhub/paypal/privacy-full.
Stripe: Payment services (technical integration of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://stripe.com; Privacy Policy: https://stripe.com/de/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).
Visa: Payment services (technical integration of online payment methods); Service provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, UK; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); Website: https://www.visa.de. Privacy Policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Provision of the online offering and web hosting

We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the users' browser or end device.

Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, involved persons). Log data (e.g., log files regarding logins or the retrieval of data or access times).
Persons affected: Users (e.g., website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); Security measures. Provision of contractual services and fulfillment of contractual obligations.
Retention and deletion: Deletion in accordance with the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing processes, procedures, and services:

Provision of online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and generally IP addresses and the requesting provider. Server log files can be used for security purposes, e.g., to prevent overloading of the servers (especially in the case of abusive attacks, so-called DDoS attacks), and secondly, to ensure the utilization and stability of the servers; Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is excluded from deletion until the final clarification of the respective incident.
1&1 IONOS: Services in the field of providing IT infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.ionos.de; Privacy policy: https://www.ionos.de/terms-gtc/terms-privacy. Data processing agreement: https://www.ionos.de/hilfe/datenschutz/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo/vereinbarung-zur-auftragsverarbeitung-avv-mit-ionos-abschliessen/.

Use of cookies

The term "cookies" refers to functions that store and read information on users' end devices. Cookies can also be used for various purposes, such as the functionality, security, and convenience of online offers, as well as for creating analyses of visitor flows. We use cookies in accordance with legal regulations. For this purpose, we obtain the users' consent in advance if necessary. If consent is not necessary, we rely on our legitimate interests. This applies when the storage and reading of information is essential to provide expressly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about their scope and which cookies are used.

Information on data protection legal bases: Whether we process personal data with the help of cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their end device (e.g. browser or mobile application).
Persistent cookies: Persistent cookies remain stored even after the end device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user revisits a website. User data collected with the help of cookies can also be used for reach measurement. If we do not provide users with explicit information on the type and storage duration of cookies (e.g. in the context of obtaining consent), they should assume that these are persistent and that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Users can revoke their given consents at any time and also declare an objection to the processing in accordance with legal requirements, including via the privacy settings of their browser.

Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, involved persons).
Affected persons: Users (e.g. website visitors, users of online services).
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing operations, procedures and services:

Processing of cookie data based on consent: We use a consent management solution that obtains users' consent for the use of cookies or for the procedures and providers mentioned in the context of the consent management solution. This procedure serves to obtain, log, manage, and revoke consents, particularly with regard to the use of cookies and similar technologies used to store, read, and process information on users' end devices. Within the framework of this procedure, users' consents for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and revoke their consents. The consent declarations are stored to avoid re-querying and to be able to provide proof of consent in accordance with legal requirements. The storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies to be able to assign the consent to a specific user or their device. If no specific information about the providers of consent management services is available, the following general information applies: The storage period of the consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, the information on the scope of consent (e.g. relevant categories of cookies and/or service providers) as well as information about the browser, the system and the end device used; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter "publication medium"). The readers' data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and for communication between authors and readers or for security reasons. In all other respects, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection notice.

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. textual or pictorial messages and contributions and information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, involved persons).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness; Security measures. Organizational and administrative procedures.
Retention and deletion: Deletion according to information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is for our security, in case someone leaves unlawful content in comments and contributions (insults, forbidden political propaganda, etc.). In this case, we ourselves can be held liable for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right, based on our legitimate interests, to process user data for spam detection purposes.

On the same legal basis, we reserve the right, in the case of surveys, to store the users' IP addresses for their duration and to use cookies to prevent multiple votes.

The personal information, any contact and website information as well as the content information provided in the context of comments and contributions will be stored permanently by us until the users object; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Contact and inquiry management

When contacting us (e.g. by post, contact form, e-mail, telephone or social media) and within the framework of existing user and business relationships, the data of the inquiring persons will be processed to the extent necessary to answer the contact inquiries and any requested measures.

Types of data processed: Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. textual or pictorial messages and contributions and information relating to them, such as information on authorship or time of creation). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, involved persons).
Affected persons: Communication partners.
Purposes of processing: Communication; Organizational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
Retention and deletion: Deletion according to information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing operations, procedures and services:

Contact form: When contacting us via our contact form, email, or other communication channels, we process the personal data submitted to us to respond to and process the respective request. This typically includes information such as name, contact information, and possibly other information provided to us that is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Newsletter and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") exclusively with the consent of the recipients or on the basis of a legal basis. If the content of the newsletter is specified as part of a registration, this content is decisive for the users' consent. For registration to our newsletter, providing your e-mail address is usually sufficient. However, to provide you with a personalized service, we may ask for your name for a personal address in the newsletter or for further information if it is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store the unsubscribed e-mail addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a potential defence against claims. An individual deletion request is possible at any time, provided that the former existence of consent is simultaneously confirmed. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address solely for this purpose in a blacklist (so-called "blocklist").

The logging of the registration process is carried out on the basis of our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider with the dispatch of e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Content:

Information about us, our services, promotions and offers.

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, involved persons).
Affected persons: Communication partners.
Purposes of processing: Direct marketing (e.g. by e-mail or post).
Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Option to object (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consents, or object to further receipt. A link to cancel the newsletter can be found either at the end of each newsletter or you can use one of the contact options listed above, preferably email, for this purpose.

Promotional communication via e-mail, post, fax or telephone

We process personal data for the purposes of promotional communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

Recipients have the right to revoke their consent at any time or to object to promotional communication at any time free of charge using the contact option mentioned above.

After revocation or objection, we will store the data required to prove the previous authorization for contact or sending for up to three years after the end of the year of revocation or objection, based on our legitimate interests. The processing of this data is limited to the purpose of a possible defence against claims. On the basis of the legitimate interest to permanently observe the revocation or objection of users, we also store the data required to prevent renewed contact (e.g. depending on the communication channel, the e-mail address, telephone number, name).

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers). Content data (e.g. textual or pictorial messages and contributions and information relating to them, such as information on authorship or time of creation).
Affected persons: Communication partners.
Purposes of processing: Direct marketing (e.g. by e-mail or post); Marketing. Sales promotion.
Retention and deletion: Deletion according to information in the section "General information on data storage and deletion".
Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Sweepstakes and competitions

We process personal data of participants in sweepstakes and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, execution and settlement of the sweepstakes, the participants have consented to the processing, or the processing serves our legitimate interests (e.g. for the security of the sweepstakes or the protection of our interests against misuse by possibly collecting IP addresses when submitting sweepstakes entries).

If contributions from participants are published within the framework of the sweepstakes (e.g. as part of a vote or presentation of the sweepstakes entries or the winners or reporting on the sweepstakes), we point out that the names of the participants may also be published in this context. Participants can object to this at any time.

If the sweepstakes takes place on an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the terms of use and data protection regulations of the respective platforms also apply. In these cases, we point out that we are responsible for the information provided by the participants within the framework of the sweepstakes and inquiries regarding the sweepstakes should be directed to us.

Participants' data will be deleted once the sweepstakes or competition has ended and the data is no longer required to notify winners or because no further inquiries regarding the sweepstakes are expected. As a rule, participants' data will be deleted no later than 6 months after the end of the sweepstakes. Winners' data may be retained for longer, for example, to answer questions about prizes or to fulfill prize obligations; in this case, the retention period depends on the type of prize and is, for example, up to three years for items or services, to process warranty claims, for example. Furthermore, participants' data may be stored for longer, for example, in the form of reporting on the sweepstakes in online and offline media.

If data was collected for other purposes during the sweepstakes, its processing and retention period will be governed by the data protection notices for that use (e.g., in the case of a newsletter registration within a sweepstakes).

Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers). Content data (e.g., textual or pictorial messages and contributions and information relating to them, such as authorship or time of creation).
Persons affected: Sweepstakes and competition participants.
Purposes of processing: Conducting sweepstakes and competitions.
Retention and deletion: Deletion according to the information in the section "General information on data storage and deletion."
Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Surveys and Polls

We conduct surveys and polls to collect information for the communicated survey or poll purpose. The surveys and polls we conduct (hereinafter "polls") are evaluated anonymously. Personal data is only processed to the extent necessary for the provision and technical execution of the surveys (e.g., processing of the IP address to display the survey in the user's browser or to enable resuming the survey with the help of a cookie).

Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or pictorial messages and contributions and information relating to them, such as authorship or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Persons affected: Participants.
Purposes of processing: Feedback (e.g., collecting feedback via online form). Surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).
Retention and deletion: Deletion according to the information in the section "General information on data storage and deletion."
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing procedures, methods, and services:

Google Form: Creation and evaluation of online forms, surveys, feedback forms, etc.; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.google.de/intl/de/forms; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum. Basis for Third Country Transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause).

Web analysis, monitoring and optimisation

Web analysis (also known as "reach measurement") serves to evaluate the visitor flows of our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are used most frequently, or invite reuse. We can also understand which areas need optimization.

In addition to web analysis, we may also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data compiled for a usage process, can be created for these purposes and information can be stored in a browser or on an end device and then read out. The information collected includes, in particular, visited websites and elements used there, as well as technical information, such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) are stored within the framework of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time specifications, identification numbers, involved persons).
Persons affected: Users (e.g., website visitors, users of online services).
Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
Retention and deletion: Deletion according to the information in the section "General information on data storage and deletion." Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
Security measures: IP masking (pseudonymization of the IP address).
Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing procedures, methods, and services:

Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analytical information to an end device to recognize what content users have viewed within one or different usage processes, what search terms they have used, re-accessed, or interacted with our online offering. The time and duration of use are also stored, as well as the sources of users referring to our online offering and technical aspects of their end devices and browsers.
In doing so, pseudonymous user profiles are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP Masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for Third Country Transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-Out Option: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for ad display: https://myadcenter.google.com/personalizationoff. Further Information: https://business.safety.google/adsservices/ (types of processing and processed data).
Google Tag Manager: We use Google Tag Manager, a software from Google that allows us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website that are used to record and analyze visitor activities. This technology helps us to improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles and does not perform its own analyses. Its function is limited to simplifying and making the integration and management of tools and services that we use on our website more efficient. Nevertheless, when using Google Tag Manager, the user's IP address is transmitted to Google, which is technically necessary to implement the services we use. Cookies may also be set. However, this data processing only takes place if services are integrated via the Tag Manager. For more precise information on these services and their data processing, please refer to the further sections of this data protection declaration; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement:
https://business.safety.google/adsprocessorterms. Basis for Third Country Transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).

Online Marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential user interests, as well as measuring their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (a "cookie") or similar procedures are used, by means of which the information relevant to the display of the aforementioned content about the user is stored. This may include, for example, viewed content, visited websites, used online networks, but also communication partners and technical information, such as the browser used, the computer system used, and information on usage times and used functions. If users have consented to the collection of their location data, this can also be processed.

In addition, users' IP addresses are stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) are stored within the framework of online marketing procedures, but pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual user identity, but only the information stored in their profiles.

The statements in the profiles are generally stored in the cookies or by means of similar procedures. These cookies can later generally also be read out on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, supplemented with further data and stored on the server of the online marketing procedure provider.

In exceptional cases, it is possible to assign clear data to the profiles, primarily if, for example, users are members of a social network whose online marketing procedure we use and the network links the user profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example, by consenting during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a contract conclusion with us. Conversion measurement is used solely for the success analysis of our marketing measures.

Unless otherwise stated, please assume that cookies used are stored for a period of two years.

Notes on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data will be processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Notes on Withdrawal and Objection:

We refer to the privacy notices of the respective providers and the objection options (so-called "opt-out") provided for these providers. If no explicit opt-out option has been provided, there is the possibility of disabling cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore also recommend the following opt-out options, which are offered collectively for the respective areas:

a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://youradchoices.ca/.

c) USA: https://optout.aboutads.info/.

d) Cross-territorial: https://optout.aboutads.info.

Types of data processed: Usage data (e.g., page views and duration of stay, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
Affected persons: Users (e.g., website visitors, users of online services).
Purposes of processing: Reach measurement (e.g., access statistics, detection of recurring visitors); Tracking (e.g., interest/behavior-based profiling, use of cookies); Audience formation; Marketing; Profiles with user-related information (creation of user profiles). Conversion measurement (measuring the effectiveness of marketing measures).
Retention and deletion: Deletion according to the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years.).
Security measures: IP masking (pseudonymization of the IP address).
Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Google Ads and Conversion Measurement: Online marketing procedure for the purpose of placing content and ads within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e., whether users have interacted with the ads and used the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing terms between controllers and standard contractual clauses for third country data transfers: https://business.safety.google/adscontrollerterms.
Google Adsense with personalized ads: We integrate the Google Adsense service, which enables the placement of personalized ads within our online offering. Google Adsense analyzes user behavior and uses this data to display targeted advertising that is tailored to the interests of our visitors. We receive financial compensation for each ad placement or other types of use of these ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing terms for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third country data transfers: https://business.safety.google/adscontrollerterms.
Google Adsense with non-personalized ads: We use the Google Adsense service to display non-personalized ads in our online offering. These ads are not based on individual user behavior, but are selected based on general characteristics such as the content of the page or your approximate geographical location. We receive compensation for the display or other use of these ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing terms for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third country data transfers: https://business.safety.google/adscontrollerterms.
LinkedIn Insight Tag: Code that is loaded when a user visits our online offering and tracks user behavior and conversions and stores them in a profile (possible uses: measuring campaign performance, optimizing ad delivery, building custom and lookalike audiences); Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy: https://www.linkedin.com/legal/cookie_policy; Data Processing Agreement: https://www.linkedin.com/legal/l/dpa; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Affiliate Programs and Affiliate Links

In our online offering, we integrate so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently make use of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as "commission").

To track whether users have taken advantage of the offers from an affiliate link we use, it is necessary for the respective third-party providers to know that users have followed an affiliate link embedded in our online offering. The allocation of affiliate links to the respective business transactions or other actions (e.g., purchases) serves solely the purpose of commission settlement and is deleted as soon as it is no longer required for this purpose.

For the purposes of the aforementioned allocation of affiliate links, the affiliate links may be supplemented with certain values that are part of the link or can be stored otherwise, e.g., in a cookie. Such values may include, in particular, the referring website (referrer), the time, an online identifier of the operators of the website where the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer, and an online identifier of the user.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.

Types of data processed: Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and duration of stay, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
Affected persons: Prospective customers. Users (e.g., website visitors, users of online services).
Purposes of processing: Affiliate tracking.
Retention and deletion: Deletion according to the information in the section "General information on data storage and deletion".
Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Customer Reviews and Rating Procedures

We participate in review and rating procedures to evaluate, optimize, and promote our services. If users rate us or provide other feedback via the participating rating platforms or procedures, the general terms and conditions of business or use and the privacy notices of the providers also apply. As a rule, a rating also requires registration with the respective providers.

To ensure that the reviewers have actually used our services, we transmit the necessary data regarding the customer and the service used to the respective rating platform (including name, email address, and order number or item number) with the customer's consent. This data is used solely to verify the authenticity of the user.

Types of data processed: Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and duration of stay, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
Affected persons: Service recipients and clients. Users (e.g., website visitors, users of online services).
Purposes of processing: Feedback (e.g., collecting feedback via online form). Marketing.
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Presences in social networks (Social Media)

We maintain online presences within social networks and process user data in this context to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the European Union. This may result in risks for users, for example, because the enforcement of user rights could be made more difficult.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests. The latter may in turn be used to place advertisements within and outside the networks that presumably correspond to the users' interests. Therefore, cookies are generally stored on the users' computers, in which the usage behavior and the interests of the users are stored. In addition, data can also be stored in the usage profiles independently of the devices used by the users (especially if they are members of the respective platforms and logged in there).

For a detailed description of the respective forms of processing and the opt-out options, we refer to the privacy policies and information of the operators of the respective networks.

Even in the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.

Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and posts and related information, such as authorship or creation time); Usage data (e.g., page views and duration of stay, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions); Inventory data (e.g., full name, residential address, contact information, customer number, etc.). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
Affected persons: Users (e.g., website visitors, users of online services).
Purposes of processing: Communication; Feedback (e.g., collecting feedback via online form); Public relations; Provision of our online offering and user-friendliness. Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
Retention and deletion: Deletion according to the information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Instagram: Social network, enables sharing of photos and videos, commenting and liking posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third country transfers: Data Privacy Framework (DPF).
Facebook Pages: Profiles within the social network Facebook - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data of visitors to our Facebook page ("Fanpage"). This particularly includes information about user behavior (e.g., viewed or interacted content, actions taken) as well as device information (e.g., IP address, operating system, browser type, language settings, cookie data). More details can be found in the Facebook Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the "Page Insights" service, which provide insights into how people interact with our page and its content. This is based on an agreement with Facebook ("Information about Page Insights": https://www.facebook.com/legal/terms/page_controller_addendum), which regulates, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore address requests for information or deletion directly to Facebook. The rights of users (in particular information, deletion, objection, complaint to a supervisory authority) remain unaffected by this. The joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). For further processing, including a possible transfer to Meta Platforms Inc. in the USA, Meta Platforms Ireland Limited is solely responsible; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
LinkedIn: Social network - Together with LinkedIn Ireland Unlimited Company, we are responsible for the collection (but not the further processing) of visitor data used to create "Page Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, and the actions they take. Details about the devices used are also collected, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from user profiles, such as job function, country, industry, seniority level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, send requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of the data is exclusively the responsibility of LinkedIn Ireland Unlimited Company, especially regarding the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Pinterest: Social network, allows sharing photos, commenting, favoriting and curating posts, sending messages, subscribing to profiles; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.pinterest.com. Privacy Policy: https://policy.pinterest.com/de/privacy-policy.
Snapchat: Social network, allows sharing photos and videos, commenting and favoriting posts, sending messages, subscribing to profiles and pages; Service provider: Snap Inc., 3000 31st Street, Santa Monica, California 90405 USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.snapchat.com/; Privacy Policy: https://www.snap.com/de-DE/privacy/privacy-policy. Basis for third country transfers: Standard Contractual Clauses (https://www.snap.com/en-US/terms/standard-contractual-clauses).
Threads: Social Network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.threads.com/. Privacy Policy: https://help.instagram.com/515230437301944.
X: Social Network; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com. Privacy Policy: https://x.com/de/privacy.
YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff.
Xing: Social Network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.xing.com/. Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

Plug-ins and Embedded Functions and Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the users' IP address, as they would not be able to send the content to their browser without the IP address. The IP address is therefore necessary for the display of this content or functions. We strive to use only such content whose respective providers only use the IP address for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through the "pixel tags," information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information can also be stored in cookies on the users' device and may include, among other things, technical information about the browser and operating system, referring websites, visiting time, and other details about the use of our online offering, but can also be linked to such information from other sources.

Notes on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data will be processed on the basis of our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons); Location data (information about the geographical position of a device or person). Event data (Facebook) ("Event data" is information, for example, sent to the Meta provider via Meta Pixel (either through apps or other channels) and relates to individuals or their actions. This data includes details about website visits, interactions with content and features, app installations, and product purchases. The processing of event data aims to create target groups for content and advertisements (Custom Audiences). It is important to note that event data does not include actual content such as comments written, login information, or contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups formed from it disappear with the deletion of our Meta user accounts.).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest-/behavior-based profiling, use of cookies); Audience building; Marketing. Profiles with user-related information (creation of user profiles).
Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years.).
Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further notes on processing processes, procedures and services:

Facebook Plugins and Content: Facebook Social Plugins and content - This may include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offering within Facebook. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - Together with Meta Platforms Ireland Limited, we are jointly responsible for the collection or receipt, as part of a transfer, (but not the further processing) of "event data" that Facebook collects via Facebook Social Plugins (and content embedding functions) executed on our online offering, or receives as part of a transfer, for the following purposes: a) Display of content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) Improvement of ad delivery and personalization of functions and content (e.g., improving the detection of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the data subject rights (i.e., users can, for example, address requests for information or deletion directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e., do not contain information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of an order processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF).
Google Fonts (hosted on our own server): Provision of font files for user-friendly display of our online offering; Service provider: Google Fonts are hosted on our server, no data is transferred to Google; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Google Fonts (retrieved from Google server): Retrieval of fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their uniform display and consideration of possible license restrictions. The IP address of the user is communicated to the font provider so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted, which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data can be processed on a server of the font provider in the USA - When visiting our online offer, the user's browser sends its browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with Google Fonts' Cascading Style Sheets (CSS) and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent that describes the browser and operating system versions of the website visitors, and the referrer URL (i.e., the web page where the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adapt the font generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts "Analytics" page. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregated report on top integrations based on the number of font requests can be generated. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end-users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
Google Maps: We embed the maps of the "Google Maps" service from the provider Google. The processed data may include, in particular, IP addresses and location data of the users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).
Instagram plugins and content: Instagram plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects via Instagram functions (e.g., embedding functions for content) executed on our online offering or receives as part of a transmission for the following purposes: a) Display of content and advertising information that corresponds to the alleged interests of the users; b) Delivery of commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) Improvement of ad delivery and personalization of functions and content (e.g., improving the detection of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Addendum for Controllers", https://www.facebook.com/legal/controller_addendum), which, in particular, regulates what security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the data subject rights (i.e., users can, for example, address information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., contain no information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/.
MyFonts: Fonts; data processed during font retrieval include the anonymized identification number of the webfont project, the URL of the licensed website associated with a customer number to identify the licensee and licensed webfonts, and the referrer URL; the anonymized webfont project identification number is stored in encrypted log files with such data for 30 days to determine the monthly number of page views; After such extraction and storage of the number of page views, the log files are deleted; Service provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.myfonts.co. Privacy policy: https://www.myfonts.com/info/legal/#Privacy.
Pinterest plugins and content: Pinterest plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Pinterest; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.pinterest.com. Privacy policy: https://policy.pinterest.com/de/privacy-policy.
X-Plugins and content: Plugins and buttons of the "X" platform - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within X; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com/de; Privacy policy: https://x.com/de/privacy, (Settings: https://x.com/personalization); Data Processing Agreement: https://privacy.x.com/en/for-our-partners/global-dpa. Basis for third-country transfers: Standard Contractual Clauses (https://privacy.x.com/en/for-our-partners/global-dpa).
YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff.
YouTube videos: Videos stored on YouTube are embedded within our online offering. The integration of these YouTube videos takes place via a special domain with the "youtube-nocookie" component in the so-called "enhanced privacy mode". In "enhanced privacy mode", only information, including your IP address and details about the browser and your end device, can be stored on your end device in cookies or by comparable methods that YouTube requires for the output, control and optimization of the video display until the video starts. As soon as you play the videos, additional information for analyzing user behavior and for storage in the user profile and for personalizing content and advertisements can be processed by YouTube. The storage period for cookies can be up to two years; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://support.google.com/youtube/answer/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Ferweiterten-datenschutzmodus-aktivieren.
Xing plugins and buttons: Xing plugins and buttons - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Xing; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.xing.com. Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.

Changes and updates

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting them.

Created with free Datenschutz-Generator.de by Dr. Thomas Schwenke

Data protection

Privacy Policy

Table of Contents

Controller

Overview of Processing

Types of Data Processed

Categories of Data Subjects

Purposes of Processing

Relevant Legal Bases

Transfer of Personal Data

International Data Transfers

General Information on Data Storage and Deletion

Rights of Data Subjects

Business Services

Use of online platforms for offering and sales purposes

Payment procedures

Provision of the online offering and web hosting

Use of cookies

Blogs and publication media

Contact and inquiry management

Newsletter and electronic notifications

Promotional communication via e-mail, post, fax or telephone

Sweepstakes and competitions

Surveys and Polls

Web analysis, monitoring and optimisation

Online Marketing

Affiliate Programs and Affiliate Links

Customer Reviews and Rating Procedures

Presences in social networks (Social Media)

Plug-ins and Embedded Functions and Content

Changes and updates